We couldn’t have got here without a few special people who held our hands and showed us the way when we were just starting out. It’s only fair we share their details so you can also benefit from their wealth of experience and knowledge.

Jane FMCGenie

                      JANE ARTHERN
                        Food Expert
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Jane has 30+ years’ experience in food and drink retail, ranging from large corporations such as John Lewis Partnership, Premier Foods, Safeway, Musgrave and Spar to latterly with smaller award winning start-ups. Now owning FMCGenie, supporting small and medium food and drink businesses in UK, she has been recognised as an Enterprise Nation Top 50 adviser, and is return again in 2018 as a Great Taste Award judge with The Guild of Fine Foods. 

Why we love Jane: From the day we met Jane she has been extremely valuable. She also introduced Chocolateeha to the BBC2 Top of The Shop casting application process and coached us during the programme. She’s been there and done that so knows the answer to pretty much every question, but more importantly Jane puts as much passion into your business as you would your own! WE LOVE JANE!


                      Charlotte Moore
                    Food PR Specialist
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Charlotte Moore was determined to solve the problem she’d heard from hundreds of small business foodies – they have the least amount of time and money but need the most amount of help – so she created The Smoothie Bar. This monthly membership helps foodpreneurs to do their own PR in 10 mins a day for only £49pm, which solves their time and budget issues, yet still offers them the chance to appear in big media names including the Telegraph, BBC Good Food, Metro, Top Santé, Evening Standard, Woman, The Independent and many more.

Wajeeha is one of her star Smoothies and she got herself featured in The Sun, The Telegraph and Forbes within a few months of joining The Smoothie Bar. Charlotte’s favourite things to do in life are eating, lifting and laughing in copious amounts!

Why we love Charlotte: Apart from her crazy, wild and amazing personality, Charlotte is the lady who helped Chocolateeha appear in major press articles. She gives access to daily PR (PR in your pocket as we call it) and this has been a huge help to Chocolateeha!

Simon Alexander Ong

Simon Alexander Ong

Inspirational Coach & Mentor
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Simon helps leaders, entrepreneurs and organisations transcend perceived limitations so they can see just how powerful and gifted they truly are. In addition to working with private clients as a life coach and business strategist, Simon has been featured in a number of well-known publications (Forbes, The FT, The Huffington Post, Women’s Health, Virgin, Harvard Business Review, etc) and regularly speaks at events and conferences (Barclays, Google, The Institute of Directors, The London School of Economics, London Tech Week, Natwest, Enterprise Nation, Virgin Start Up, etc) around the topics of leadership, entrepreneurship and success.

Why we love Simon: People who can lift your spirits, encourage you to be your best are worth keeping! Simon has supported the success of Chocolateeha from day 1. We met Simon at an event in London where he was delivering one of his seminars and after connecting he gave us tons and tons of valuable advice that we followed. Get inspired by Simon!


Confidence Coach for Women
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Aliya is a Confidence Coach and NLP Practitioner based in London, Abu Dhabi and Dubai. She works with women on a one to one basis, runs confidence building workshops, and recently launched her online group coaching programme, ‘Build Confidence, Feel Fabulous.’ During London Fashion Week, Aliya spent a day backstage interviewing models and celebrities to find out what they do to feel confident.

She has a degree in Biomedical Science, a Master’s in Public Health and has experience of working in the public, private and voluntary sectors.

Why we love Aliyah: Building confidence and working on yourself is crucial for a successful business. Aliyah has supported Wajeeha to work building confidence and self esteem. She empowers women and helps them to love themselves again. This experience was monumental to the success of Chocolateeha. Reach out to her for a free consulatation.